ARMY SCTV: L'THE ESSENCE OF THE STREETS, L'ART IN MY VEINS

A graphic designer at heart from the start, I quickly hacked the system to make my vision a reality. At just 22, I took the reins as a Junior Art Director.

FROM OSLO TO PARIS: A CULTURE CLASH

My career has been a deliberate balancing act between Scandinavian design and the energy of urban Paris. I first took my vision abroad to the Norwegian cold, making my mark in Oslo at agencies Defacto, Ordet er ditt, and Digitalia. Drawing on this Nordic influence, I then plunged into the jungle of the French capital, getting things moving at major ad agencies like TBWA, Hintzy Heimann, and 15ème Avenue. A dual creative culture that fuses streetwise irreverence with the uncompromising standards of top agencies.

L'THE SMELL OF L'INK AND L'ASPHALT

But my true playground has always been mechanics, ride culture, and urban culture. I dove headfirst into magazine publishing at Motopresse France and Éditions Terre Mars.

As an art director, I shaped the visual identity of the two-wheel press that made its mark on the scene: Scoot'n Scoot, Mob et Cyclo magazine, Desmo magazine, Box-R Magazine, and 125 magazine. Years of intensive collaboration with Derbi France even led me to create the Derbi Magazine from scratch.

L'THE SCENE'S VISUAL SIGNATURE

My graphic signature is rooted in ride and 50cc culture. If you’re part of this scene, you’ve definitely come across my work. I’m the one behind bold logo and visual identity design for brands like Scootfast, Most Racing, Scootercrew, Damsport, 2win, MVT... Strong, distinctive brands with a decidedly street-inspired DNA.

2014: THE ARMY CREW COMES TO LIFE

It was out of this culture and network that the Army artist collective was born in 2014. And just to be clear: the name has absolutely nothing to do with the military. Our only weapons are creativity, visual art, and design. It’s a gathering of independent talents, a tight-knit crew united by the same underground vision.

We developed the project in our studios before finally launching the web platform in 2017. Today, Army SCTV reflects that journey: raw, authentic, independent, and always on the move.

Welcome to our world.
Mathias